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Behind the scenes - Buying trip to Italy
Back from Italy! For us, this trip is one of the highlights of the year, every season. From early morning appointments with our Italian suppliers to capturing inspiring photos in Italy's beautiful streets: everything revolves around curating our new collection.
We once again searched for the most beautiful items, from wonderfully soft mohair sweaters and our favorite knitted sweaters to stylish dresses and the perfect trousers. Come along with us behind the scenes!
Behind the scenes of our new collection
At our suppliers, we are always looking for the most beautiful items for our new collection. Every piece is chosen with love and attention.
From soft knitwear to trousers and stylish dresses: we only select items that we immediately feel are a perfect fit for Sienna.
Knitted sweaters and mohair sweaters from Italy
Here we are at our knitwear producer, specialized in Super Kid Mohair. This exceptionally soft wool forms the basis for our favorite mohair sweaters.
The sweaters feel wonderfully light, yet are warm, comfortable, and timeless. They are true favorites that we look forward to every season. Also discover our knitted sweaters and knitwear.
Selecting the right pieces together
We truly curate a collection as a team. Louise, Sienna Ghent's manager, has a keen eye for quality, colors, and fits.
Joëlle, our webshop manager, keeps track of everything and consistently discovers those hidden gems that perfectly fit Sienna.
Italian moments in between
A trip to Italy, of course, also means delicious food. Every evening, we dined at our favorite restaurant Antiche Volte to end the day on a cozy note.
And after that? An authentic Italian ice cream, of course, couldn't be missed.
Shooting content for the new collection
Every day before dinner, we went out to take new photos and videos for the upcoming collection. Always lovely in the warm evening sun!
During the day, it was simply too hot to shoot. It was sometimes almost 40 degrees, with a brilliant sun.
Discover the new items that were shot during this trip.
VIEW THE NEW COLLECTIONComing soon online: our new collection
Soon, you'll see all the photos from this trip on our website and social media. We can't wait to share the new collection, the knitted sweaters, and our favorite mohair sweaters with you.
Love, Su 💛
