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YAS: Your Style, Your Clothes

Y.A.S.(also written as YAS, Y A Sor sometimes YASS) stands for Your Apparel & Styleand offers a versatile wardrobe ranging from essential classics to bold styles for special occasions. With hand-drawn prints and vibrant colors, the Danish brand aims to inspire women to embrace their unique style. Y.A.S. also strives for sustainability in the fashion industry.

Fashion with a good feeling

At Y.A.S., it's not just about that perfect blazer or summer dress. The brand also thinks consciously about the world behind it. From organic cotton to recycled fibers and innovative materials, you'll find more and more pieces with a certified story. This way, you're not just shopping for something beautiful, but also something you can truly feel good about.

The collection at Sienna Goodies

Here you'll find over 50 Y.A.S. pieces for a complete wardrobe. From festive Y.A.S. dresseswith sequins and floral appliqués to sophisticated lace Y.A.S. topsfor special occasions. For everyday looks, there are airy Y.A.S. blouses, soft shirts with embroidery details, and striped knits. We also offer Y.A.S. skirtsin midi lengths and Y.A.S. trouserssuch as jeans and sweatpants. This way, you can put together a suitable outfit for every moment.

Frequently Asked Questions about Y.A.S

How does Y.A.S. fit?

Y.A.S generally fits true to size to slightly tailored. Many items fit snugly to the body and emphasize a feminine silhouette. If you are in doubt between two sizes, going up a size can sometimes be better, especially for more fitted styles or fabrics without stretch.

What does Y.A.S. stand for?

Y.A.S. stands for Your Apparel & Style, and is a Danish fashion brand with an eye for sustainability.

What Y.A.S. pieces are popular for special occasions?

For weddings, galas, and festive evenings, the Y.A.S. sequin dresses and floral print maxi dresses are very popular. The Yasorchida Maxi Satin Dress and the Yasdona Maxi Dress are examples of festive statement pieces. For business events, lace tops and knitted polo shirts work better.

How do I wash Y.A.S. clothing?

Y.A.S. items can usually be machine-washed at 30°C, but for delicate fabrics such as satin, lace, and sequins, we recommend a delicate wash cycle or hand wash. Sequin and floral appliqué pieces are best washed inside out to protect the details. Always read the washing label inside the garment.

When does the new Y.A.S. collection arrive?

Y.A.S. launches four collections per year — spring, summer, autumn, and winter. Sienna Goodies receives new Y.A.S. pieces from January (spring), April (summer), July (autumn), and October (winter). Follow us on Instagram or subscribe to our newsletter to be the first to know about new drops.