About Us

In our Sienna family, happiness is key. "Positive mind, positive vibes, positive life" is our mantra and is reflected in simply everything we do. We do what we love, we do it with loads of passion and, in the end, we want to empower everyone to do exactly the same. We want people to embrace their strength, follow their dreams and reveal their true selves to the world.
 

We choose to be happy and to share this happiness with everyone who comes our way. It's our aspiration for everyone to feel happy, comfortable and welcome. It doesn't matter who you are, from where you are or how you look, we just want you to smile, and remind yourself you are always lovely!
 

This is also why we are a proud sponsor of Make-A-Wish® Belgium-Flanders, a great foundation that exists for one reason only - to grant magical wishes to enrich the lives of children and young people fighting life-threatening conditions.
 

We'd love to hear from our customers! Whatever your question, big or small, feel free to email us. We are here to help! We are also always willing to consider collaboration opportunities and assist with press inquiries!
 

In 2005 it all started with our first store: Sienna Boutique at Lombardenvest 56, Antwerp. It was (and still is) our goal to make a positive difference in the fashion world of Antwerp and beyond. More importantly, instead of looking for the safe or obvious choices, we are constantly looking for unique and original items that stand out, are affordable and always beautiful!
 

In 2012 we jumped into a new adventure because we felt that the Sienna concept could be further broadened, driven by new beautiful styles and brands. While Sienna Boutique is a modern romantic, her sister Sienna & Lois is a city chick. When it comes to fashion, Sienna & Lois - located at Kammenstraat 89, Antwerp - effortlessly combines ethnic bohemian and tomboy street chic.
 

In 2016 we welcomed our third member: Sienna & Faye at Everdijstraat 41, Antwerp. Sienna & Faye's style is "casually chic & playfully sophisticated", with classically constructed pieces for an original feminine look.
 

In 2019 we added a new chapter to our Sienna story! We opened our doors from Sienna Ghent at Brabantdam 10, Ghent! We fell in love with the city of Ghent and immediately felt completely at home! So we decided to take a leap of faith and bring the Sienna concept outside Antwerp!

Recently, in March 2022, we went one step further and brought our Sienna concept to the Netherlands with the opening of our Sienna Breda store at 17 Veemarktstraat in Breda. For years we have been able to welcome many enthusiastic Dutch customers in our Belgian Sienna stores and in our webshop, siennagoodies.com. Now we can do just that in this delightful city known for its welcoming, cobbled downtown, a haven for shoppers and foodies!

Besides our physical stores, in 2014 Sienna's e-boutique went online: www.siennagoodies.com.

Sienna Goodies offers a truly cherry-picked selection of “goodies” of our brick & mortar boutiques ‘Sienna’, ‘Sienna & Lois’, ‘Sienna & Faye’, 'Sienna Ghent' and 'Sienna Breda'. We strive to offer a dynamic selection of clothes and accessories that will let our fashion savvy clients shine and make them happy. Needless to say, the e-boutique inherited the same values as her sisters: customer friendliness, premium service, transparency and authenticity.
 

With our webshop and associated social media we want to keep in touch with our Sienna clients 24/7; engage them about our unique styles and looks and pro-actively inform them about our latest arrivals, sale activities/competitions and news that inspires us.