FAM

With years of experience in fashion and ready-to-wear, Alex and Alain decided to found the denim brand F.A.M. with an eco-responsible approach. 

For them, denim is a shared passion that they decided to harness to prove that it is possible to combine aesthetics, comfort and authenticity. The patterns are worked on and reworked after fittings in the Paris studio, and are handmade to ensure a quality fit.

The F.A.M. style team favours high-quality cotton fabrics, including organic cotton and recycled fabrics, for the development of the collections. We have therefore chosen to develop items made from noble materials and natural fibres.

With each new season, the collections are updated and reinvented.
In 2018, during the first F.A.M. shoot, a ladybird was placed on the waistband of the jeans. The ladybird is said to bring good luck in European folklore; this messenger brings good news and serenity. In its honour, F.A.M. decided to make it its emblem.